The SEO Strategy Handbook

Posted by Hermes Kaitori on September 3rd, 2015 — Posted in Travel

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In regards to SEO strategy, there are essentially two camps – those who view search engines as adversaries to be conquered at any cost and the ones who regard search engines as partners in their own internet marketing efforts. Longtime readers of my articles probably have recommended of which camp I fall into; yet, I consider both approaches could be effective optimization strategies.

Partnership Optimization Methods

Individuals who view search engines as partners employ a distinct SEO strategy. These companies embrace the concept the attributes and optimization methods giving a website high rankings in internet search engines are, by and large, the exact same ones which make your website more valuable to prospective customers and website visitors.

I consistently hear from companies that are perplexed as to the reason why their expensive, cutting edge website is perpetually outranked with a site of perceived inferior quality – “our web site surpasses theirs” or “we’re a much larger business” are common remarks. Attractiveness is in a person’s eye of the beholder. The sites that consistently rank highly are almost always using optimization methods that offer something of value to individuals who entered the search query. Search engines like google care just as much concerning the magnitude of an organization or just how much it spent on its website about just as much as they care what you had for breakfast this morning (I had blueberry muffins, but Google has not phoned to inquire).

This theory is practical. Every search engine must return results that their users find to be useful and the most important. If search engine R&D people operated in a vacuum, they’d likely find their market share rapidly diminished while they lamented about how “people are dumb”. What this means is that all the top search engines like google spend endless research dollars to determine just what it really is the fact that search engine users find valuable, and each one has a higher stake in the outcome of the research. No search engine marketing or website design company gets the resources or motivation to conduct studies of the magnitude. It’s, thus, highly advantageous to make use of the findings of the studies, deduced from common algorithm traits of multiple search engines like google, to boost your SEO website and strategy.

Adversarial Optimization Methods

Service providers who have this “adversarial” philosophy will tell their prospects the formulation of an internet search engine optimization strategy is much like a high-stakes game of chess. It is an “us vs. them,” “winner take all,” and “every man for himself” attitude. It is also rooted largely in technology – under this doctrine, success means unraveling the most recent search engine algorithm to seek out new optimization methods and exploiting its technical aspects for immediate benefit.

While that is not the methodology I advocate, this is a valid – albeit possibly explosive – search engine optimization strategy.

The underlying assumption of the search engine optimization strategy is you have to use optimization methods that trick the search engines into showing a website predominantly in the results because the website is not currently offering attributes that the search engines consider valuable. The main advantages of the strategy are that results can be realized more quickly and that it will not need much work on the part of the customer. These qualities both stem in the fact there isn’t a substantial number of additional content needed, nor are there many wholesale changes to make to the web site when using such optimization methods.